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Principles of Integrated Marketing Communications: A Malaysia Casebook
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Penghantaran

Penghantaran Dari
Pulau Pinang
Anggaran Penghantaran
Apr 26, 2024 - May 03, 2024

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Kuantiti

5 Unit lagi
Jumlah
RM 42
Gambaran Kedai
Penerbit USM
1 hours ago
Produk 453
Pengikut 19
Penilaian 4.9
Sertai 4 Years Ago
Kadar Pembatalan 0%
Spesifikasi Produk
Category
: Books & Media  >  Textbook
Brand
: Penerbit USM
Model
: Not Specified
SKU
: 978-967-461-531-4
Dimension (Length x Width x Height)
: 44.00 x 32.00 x 10.00
Weight(kg)
: 2.816
Manufacturing Country
: Malaysia
Warranty Type
: Warranty By Day
Warranty Value
: 15 Days
Warranty Description
: WARRANTY: You may return most new, unopened items sold and fulfilled by Penerbit USM within 15 days of delivery for a full new books.
Hantar Dari
: Pulau Pinang
Deskripsi Produk

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza.


For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

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