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【ORIGINAL】Winning Her Business: How to Transform The Customer Experience For The World's Most Powerful Consumers | Bridget Brennan #US
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Penghantaran percuma East Malaysia untuk pesanan melebihi RM 200.00
Penghantaran percuma West Malaysia untuk pesanan melebihi RM 180.00

Penghantaran Dari
Selangor
Anggaran Penghantaran
May 11, 2024 - May 18, 2024

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Kuantiti

6 Unit lagi
Jumlah
RM 120
Gambaran Kedai
Public Bookz
26 minutes ago
Produk 54
Pengikut 119
Penilaian 5
Sertai Within a Year
Kadar Pembatalan 0%
Spesifikasi Produk
Category
: Books & Media  >  Business & Investment
Brand
: Not Specified
Model
: Not Specified
SKU
: WHBUS
Dimension (Length x Width x Height)
: 22.90 x 15.00 x 1.70
Weight(kg)
: 0.5
Manufacturing Country
: United States
Warranty Type
: No Warranty
Warranty Value
: -
Warranty Description
: -
Hantar Dari
: Selangor
Deskripsi Produk

*New Paperback Book *Extremely useful to understand women's buying psychology. If you're in business and you want to know how to capture the female's perspective this book will be useful for you. Also relevant for businesses whose customers are majority ladies, like my own book business. Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today’s Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business. Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



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