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Social Media Handbook for Academics
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Jun 02, 2024 - Jun 09, 2024

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Category
: Books & Media  >  Educational Book
Brand
: Mutum Store
Model
: Social Media Handbook for Academics
SKU
: A1
Dimension (Length x Width x Height)
: 23.00 x 15.00 x 0.54
Weight(kg)
: 0.25
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: Malaysia
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Deskripsi Produk

Social media handbook for academics


Now 20% off. (Original price RM17)


Authors: 
Dilip S. Mutum
Ezlika Ghazali &
Rahil Mutum

ISBN 978-967-2417-14-9

Published by Penerbit Universiti Malaysia Terengganu.

67 pages excluding cover.

Read this handbook to develop a knowledge and understanding of how:
  • - to create/ enhance your social media profile
  • - to integrate various social media channels
  • - different social media channels can be used effectively for enhancing research impact, networking and personal branding. 
The handbook discusses the use of social media for research and academic purposes including, how these tools can be used for personal branding by academics. This handbook focuses specifically on the more popular and better-known social media channels, namely Facebook, Twitter, LinkedIn and Instagram as well as blogs. We hope this work would inspire academics to engage more widely with social media channels. 

The information provided is short and succinct in an easy-to-understand language. 

It has a total of 7 chapters: 

Chapter 1: Why Should Academics be on Social Media?
Chapter 2: Why Should Academics Blog?
Chapter 3: Facebook for Researchers
Chapter 4: Using LinkedIn for Networking and Personal Branding
Chapter 5: Using Twitter for Research and To Boost Your Research Profile
Chapter 6: Leveraging the Power of Instagram
Chapter 7: Concluding Thoughts

About the authors
Dilip S. Mutum 
Dilip is an Associate Professor of Marketing at Nottingham University Business School (NUBS), University of Nottingham Malaysia. Prior to joining NUBS in 2014, he worked at the Coventry Business School, Coventry University, UK, as a Lecturer in Marketing and Advertising (2011-2014). He has also held positions as a tutor at the Warwick Business School, University of Warwick, UK, and as a lecturer with Universiti Utara Malaysia (2002-2006). He is a Fellow of the Higher Education Academy (UK). 
Dilip is also a Human Resources Development Fund (HRDF) Certified Trainer and has run workshops for various organisations including UEM Sunrise and Kumpulan Wang Persaraan (KWAP). He has also advised organisations on their customer service and digital marketing strategies. Dilip's research interests include digital consumption and sustainable marketing. His research work has been published widely both in print and online. He has co-edited four books, namely, Marketing Cases from Emerging Markets and Services; Marketing Cases in Emerging Markets – An Asian Perspective; Advances in Islamic Finance, Marketing, and Management: An Asian Perspective and Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value.

Ezlika M. Ghazali
Ezlika is attached to the Department of Marketing, Faculty of Business & Accountancy, University of Malaya. Ezlika has an MBA from the University of Malaya and obtained her PhD from Warwick Business School, University of Warwick. 
Her research interests include consumer behaviour, switching barriers, augmented-reality marketing, online retailing, sustainable marketing and social entrepreneurship. Ezlika has published widely in high impact journals including Information Technology & People, Internet Research, International Journal of Electronic Marketing and Retailing, Electronic Markets, Journal of Retailing and Consumer Services, Journal of Global Marketing, Journal of Islamic Marketing, International Journal of Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Asia Pacific Management Review, Sustainability and others. She has received several research and publication awards. She has also presented at various national and international conferences. 
Ezlika has taught various marketing subjects such as Strategic Marketing, Marketing Management, Consumer Behaviour, Electronic Marketing, Integrated Marketing Communications, Services Marketing and Retailing and conducted workshops on Partial Least Squares Structural Equation Modelling research analysis method.


Rahil Mutum
Rahil Mutum is a research assistant. She is active in debating and public speaking and has won awards at national level competitions. Her area of interest is literature – especially the fantasy genre. She enjoys spending her time on activities such as reading, writing and is also an avid fan of anime. In this book, she represents the views of Generation Z, the first true digital natives, which are often overlooked, especially in marketing, by the previous generations.
 
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