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Principles of Marketing, 18th Global Edition (ebook only)
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Free Trade Zone
Anggaran Penghantaran
Jun 30, 2024 - Jul 14, 2024

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100 Unit lagi
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RM 137.15
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16 days ago
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Spesifikasi Produk
Category
: Books & Media  >  Collectibles & Memorabilia  >  Others
Brand
: NoBrand
Model
: Not Specified
SKU
: 104799873788
Dimension (Length x Width x Height)
: 10.00 x 15.00 x 20.00
Weight(kg)
: 0.6
Manufacturing Country
: Not Specified
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: No Warranty
Warranty Value
: -
Warranty Description
: -
Hantar Dari
: Free Trade Zone
Deskripsi Produk
Payment and delivery procedure:
1. Please provide your email address after checkout at the message box.
2. The eBook will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for eBook only, therefore, no physical copy will be delivered to your address.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

With eBooks you can:
* search for key concepts, words and phrases
* make highlights and notes as you study
* share your notes with friends
* eBooks are downloaded to your computer and accessible either offline through the Bookshelf
(available as a free * download), available online and also via the iPad and Android apps.

To get the most out of your eBook you need to download the Vitalsource Bookshelf software. This software is free to download and use. Click here to view the Bookshelf system requirements.

Upon purchase, you will receive instructions via email, on how to redeem your code and download this eBook.

Time limit:
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
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