Our most advanced SMART styler. equipped with ultra-zone? technology, the ghd platinum+ hair straightener adapts to your hair to create a personalised styling experience. Featuring infinity sensors in each plate to monitor heat distribution 250 times per second, in order to maintain the optimal 185?C styling temperature at all times. For salon-worthy heat styling that doesn't compromise the integrity of your hair, this orchid pink straightener delivers 70% stronger hair*, 76% more shine**, and 2x more colour protection.