The Snoopy watch was first born in 1968 and its first watch product was launched shortly after the release of Snoopy Comics. In the 1970s, with the enrichment of Snoopy watch design elements and the continuous enhancement of watch functions, it gradually became one of the very popular watch brands at that time. In 1983, Snoopy watches were included as a member of the Swiss Watch Alliance due to their unique design and high-quality craftsmanship, and were awarded the honorary title of "Made in Switzerland". Up to now, Snoopy watches have become one of the world's famous watch brands. Snoopy pursues bright and lively colors as the basic color scheme, complemented by popular highlights as embellishments, and strives to create a fashionable, personalized, and healthy image for modern urban populations.