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(Ready Stock) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition
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Selangor
Anggaran Penghantaran
May 08, 2024 - May 15, 2024

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2 Unit lagi
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RM 20.3
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more_mall
2 days ago
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Category
: Books & Media  >  Careers, Self Help & Personal Development
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: NoBrand
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Dimension (Length x Width x Height)
: 20.00 x 13.00 x 2.00
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: 0.4
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: Selangor
Deskripsi Produk

-All the books Are NEW OEM Physical books.

-The size of this edition of the book is approximately (20 cm x 13 cm), so the font size of some books will be smaller and the paper is relatively thin. Please ask our staff for photos of internal fonts. Therefore, before you purchase please make sure you're okay with it.

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Format: Paperback | 287 pages


In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

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