Did you know that your little one's skin is 30% thinner than yours? That's why it's best to choose a soap that's especially formulated with delicate baby skin in mind! Between baths, their skin comes into contact with spit-up milk, nappy explosions, and other impurities that water alone can'talways remove.
Features & Benefits
Johnson's® baby Soap contains gentle emollient and moisturiser to keep your bub soft and clean, without over-drying. It's also gentle enough to use on your little one's face, as well as their body.
Dosage/How To Use
Gently massage Johnson's® Baby Soap against your baby's skin or lather against a soft washcloth, then rinse. With warm water, our improved bar and your soothing touch, bathtime will be an extra special time for both of you.
When to Use
Use Johnson's® Baby Soap on her face and body anytime you bathe your baby.
Keep out of reach of children.
What does No More Tears® mean?
Because of their delayed blink and tear reflexes, babies are less able than adults to protect their eyes and rinse out harsh substances. This is something we're very conscious of, and it's why we created our No More Tears® range.
For a product to earn our No More Tears® stamp, it must pass through 4 strict stages of testing:
Ingredient & formulation review
Pre-clinical safety evaluation
Human ocular test
We do this to make sure it's as mild on your baby's sensitive eyes as pure water, and only then do we give it the special stamp that's been trusted by generations of mums.
What is Clinically Proven Mildness®, and what does it mean?
A baby's skin is much more delicate than an adult's, and it requires a bit of extra special care. This is why we make sure that every single Johnson's® baby product is clinically proven mild, and that it can carry this unique stamp.
To earn this stamp, a product needs to pass through four strict clinical tests. These tests are done to make sure that it doesn't:
Cause an allergic reaction
Irritate skin when exposed to sunlight
Cause an allergic reaction when exposed to sunlight
Conducting these tests is a process that can take many months and thousands of hours. Only after a product has passed all four will we stamp it, and allow it to be used on your little one's beautiful skin.
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